SEO On Page Optimization Guidelines

 On Page Optimization

If you have read my first blog, you will now have an idea about SEO. As we know there are two strategies in SEO-On Page SEO and Off Page SEO. In this blog, we are focusing on On Page Optimization .

 On Page Optimization refers to all measures that can be taken directly within the website to improve its position in the search rankings. In fact the modifications, additions or actions done on the web page as part of SEO before it is published is On Page SEO. We optimize both the content and the HTML source code of a page. It also helps users to easily understand what the page is all about.

On Page Optimization Techniques

1. Title Tag

Title tag means title of a web page. Title plays an important role in SEO.  It is the the title that the user first sees in the search engine's results. Page title is the clickable link of the web page that appears on the search engines results page. It tells the user and the search engine the topic of the web page. It gives an idea about the content of the web page. Google will check the CTR(Click Through Rate) of your web page before listing it in the search results page. CTR is the ratio of users who click on a specific link to the number of total users who view a page, email or advertisement.

We must consider some points while giving title.

Tips for Title Optimization

• Character limit for SEO title is 55-60 characters. 
  
• The pixel width of title must be 512 pixel.
• We must include the focusing keyword in the title
• We must use atleast 3 words in the title for more clarity.
• Title must be unique.
• It must be a meaningful sentence.
• There must not be any spelling or grammar mistakes.
• It must be impressive.
• It must be simple.

2. Meta Description

Meta Description is the description shown under the SEO title in the search engines result page. It is an HTML element that describes and summarizes the contents of your web page. Search engines sometimes use these meta descriptions in search results to let visitors know what a page is about before they click on it. Meta descriptions has a large impact on CTR(Click Through Rate) which can influence the page ranking.

Tips for meta description Optimization

• We must include the focusing keyword in the meta description.
• If we are optimizing a page the character limit is 155-160 characters.
• If we are optimizing a post the character limit is 155.
• Must be impressive and unique,
• We can use the content from the relevant web page as meta description.
• The pixel width limit for meta description is 1024.
• It must not be too short or too long.

3. Body Section Optimization

SEO analyst must consider some points before writing the content for a page. Content needs to be broken down into paragraphs and must be given suitable headings. Headings should contain focusing keyword so that both the user and the search engine can understand your content easily. Heading tags are lines of text on a web page that are wrapped by HTML to create a heading element on a web page. These tags range from H1 to H6. H1 and H2 are among the more heavily weighed elements of on page content by the search engines. H1 and H2 can be very effective in helping to shape search engines perception of your page's content. The heading tags H1 to H6 represent the beginning of a new section or area of a page's content and alert google bots the relevancy of the content that follows the heading tag.

H1

• It is the text area the user will notice first.
• It is the most important portion in the body section.
• It must not exceed 10 words.
• There must not be more than one H1 in the web page.
• It must be a relevant and impressive

H2 to H6

•  Its better to use only one h2 in the web page.
• The description we are giving for h2 to h6 must be relevant.

4. Anchor Tag Optimization

Anchor text is the text containing hyper text in the content section of the web page. It is the most visible or highlighted text for Google. The anchor texts work as a fuel for Google bots. We must not give the focusing keyword in the anchor text. But we can use the related keywords. If we give the same focusing keyword as anchor text  Google will list only that web page neglecting our web page.

5. Content Optimization

Content Optimization is a process in which a webpage and its content are optimized to become more

attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engines. The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective,  all good content has two attributes. Good content must supply a demand and must be linkable.

Keyword Density

It is the percentage of the number of times a keyword occurs in a web page. It is very important to have the necessary keywords. But do not over use. Use relevant keywords in your content. If there are 10 focusing keywords in 200 words then the keyword density is 5%. It must not exceed 7%.

Tips for content optimization

• There must be more than one focusing keyword in the content.
• If we make the focusing keyword bold it will help in easiness while reading.
• We must consider the user and the Google bot while content optimization.
• If we are arranging the focusing keyword before a comma(,) or full stop(.), it will help in page ranking.
• We must use simple sentences.
• We must use a space after' .' and ','

6. Image Optimization

Image optimization involves delivering images with the smallest possible file size while maintaining visual quality. Optimizing images means saving bytes and improving performance for your website. The fewer bytes per image, the faster the browser can download and render the content on your users screens. Google bot do not read the image. So there are 3 identities which help Google to recognize that it is an image.They are

• Alt text -It is a word or phrase that can be inserted as an attribute in an HTML document to tell website viewers the nature or content of an image.
• File name
• Content describing the image.

7. Authorship Optimization

If a single person writes in more than one blog then he/she may have more authorship. Similarly, if more than one person writes in a page, then also the Authorship of the page increase. Authorship increases the visibility of the page and leads to achieve more links to the page. It is a noteworthy process in marketing strategy.

I expect now you have an idea on On Page Optimization.You can refer to my first post History And Evolution Of  SEO  to dive deep into SEO.

Tinty Padmakumar